News ZAKK WYLDE Talks Business And Branding - "Why Would You Endorse Something That You Don't Use? I Just Never Understood That"

[HEADS UP]

Guitar legend Zakk Wylde (Black Label Society, Pantera) is featured in a new interview with Forbes discussing the art of branding in business ventures, whether it's signature guitars or signature coffee. Following is an excerpt from the story. For Wylde, it’s imperative to go beyond the usual celebrity slaps name...

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